1) Yes, my shampoo says so 2) No..sobs sobs 3) I have no idea 4) Seriously, who cares about split ends?? |
Monday, April 7, 2008
POP QUIZ #1: Split It All UP!!
Sunday, April 6, 2008
Chapter I (Part 1): Review of 3 products
Hello and Welcome to our Blog! We suppose it is kind of obvious that we are working on a shampoo project but before we take you through an analysis on Asience Beauty, SunSilk and Clairol Herbal Essences, let us look at some interesting facts on the 3 shampoos.
DO YOU KNOW THAT
(1) Asience Beauty signifies “Asian and Japanese Glamour”?
Yes, it does! Specially formulated for Asian hair, Asience Beauty’s Japanese manufacturer, Kao, employed a different form of marketing strategy by using Zhang Ziyi as the brand’s spokesperson. This opposes the typical strategies by other shampoo brands which usually involves non-Asian representation in their advertisements.
(2) SunSilk is the Number 1 selling shampoo in Asia, Latin Amercia and Middle East?
Yes, this is true and do not be amazed because SunSilk obtained more than ₤1 billion of sales each year.
(3) Clairol Herbal Essences won the “Product of the Year” award in 2006?
Correct! Clairol Herbal Essences’ RainForest Flowers range of products won the Product of the Year 2006 in the United Kingdom
DO YOU KNOW THAT
(1) Asience Beauty signifies “Asian and Japanese Glamour”?
Yes, it does! Specially formulated for Asian hair, Asience Beauty’s Japanese manufacturer, Kao, employed a different form of marketing strategy by using Zhang Ziyi as the brand’s spokesperson. This opposes the typical strategies by other shampoo brands which usually involves non-Asian representation in their advertisements.
(2) SunSilk is the Number 1 selling shampoo in Asia, Latin Amercia and Middle East?
Yes, this is true and do not be amazed because SunSilk obtained more than ₤1 billion of sales each year.
(3) Clairol Herbal Essences won the “Product of the Year” award in 2006?
Correct! Clairol Herbal Essences’ RainForest Flowers range of products won the Product of the Year 2006 in the United Kingdom
Before we end this post, let us revealed the answer to PopQuiz#1:Can Split ends be repaired by your Shampoo? IF your answer is "Yes, my Shampoo says so" we regret to inform you that you have been Cheated by your shampoo because the only successful treatment for removing split ends is with Scissors. Even though some hair care products may temporarily merge split ends together, this fix only lasts until your next shampoo. We hope you dump your shampoo into the trash bin after reading this.
Anyway, that's the end of our post and Stay Tune for PopQuiz#2!
Saturday, April 5, 2008
Chapter I (Part 2): Review of 3 products
Alright, We hope you guys have fun with PopQuiz#2! Answers for PopQuiz#2 will be revealed in our next post so in the meantime, let's go back to the Review of Asience Beauty, Clairol Herbal Essences and SunSilk.Table 1 above shows an overview of the ingredients found in each of the 3 shampoos. Take note that ingredients are listed according to descending order of their weight as shown in their respective labels.
Confused with the ingredients and their functions? Don't worry, we have listed out the ingredients and their functions in the Tables below.
Table 2 shows 2 ingredients and their functions which are found in Asience Beauty, Clairol Herbal Essences and SunSilk. These 2 ingredients will also be used in our new product that we will give greater details later. Table 3 on the other hand shows 8 ingredients and their functions that are found within any of the 2 shampoos. These ingredients are the ones that are in bold and highlighted in green from Table 1.
Okay, enough Tables for the day. We will post up more information on the ingredients in our next post so Stay tune if you are interested!
POP QUIZ #2: Washing Hair Every day Dries it out
1) Totally True! That's why i wash my hair once a week! 2) That's so not true! My Hair is soft and smooth after 43466th wash 3) I don't care!! 4) I'll answer this question after i read my PR2202 notes |
Tuesday, March 18, 2008
Chapter I (Part 3): Review of 3 products
Yes, we know that you've been waiting for the answers to PopQuiz#2! The answers to Quiz#2 is....*drumrolls* FALSE! Washing hair everyday will not dries it out because the right shampoo for your hair type and texture will actually add moisture, body and beauty to your hair. The difficult part is to find the correct shampoo designed for your hair. We hoped that you are satisfised with the answers and let's go back to Part 3 of the Review of Asience Beauty, Clairol Herbal Essences and SunSilk.
From Table 4, 5 and 6, it seems that all 3 shampoos did not list out the constituents in the fragrance or parfum used. However this is perfectly alright since it was stated in Appendix II of the ASEAN Cosmetic Labelling Requirements that “…Perfume and aromatic compositions and their raw materials may be referred to by the word “perfume”, “fragrance”, “aroma” or “flavour”.” (Heath Sciences Authority, 2007)
In addition, you would have realized that SunSilk wrote “Kiwi Extract” and “Lemon Extract” in their list of ingredients which was not exactly correct. Under the ASEAN Cosmetic Labelling Requirements, botanical and extract of botanicals should be identified by its genus and species so “Kiwi Extract” should be known as “Actinidia deliciosa Extract” while “Lemon Extract” should be labeled as “Citrus x Limon Extract.”
Furthermore, if you examine the ingredients for all 3 shampoos, you will notice that all of them contain ingredients which have similar functions. For example, all 3 shampoos contain ingredients which act as surfactants, fragrance, conditioning agents and preservatives. Of course, you may be wondering why different shampoo contains different ingredients when the ingredients ultimately perform the same function. For example, Asience Beauty uses both Ammonium Laureth Sulphate and Sodium Laureth Sulphate as surfactants while SunSilk only contains Ammonium Laureth Sulphate. Well it seems that this boils down to manufacturing costs and the side-effects associated with each ingredient. Using surfactants as an example, the ingredient Ammonium Lauryl Sulphate is said to be hasher than Ammonium Laureth Sulphate. The same goes with Sodium Lauryl Sulphate which is harsher than Sodium Laureth Sulphate even though both Sodium Sulphates are milder than the Ammonium Sulphates.
Therefore, manufacturing shampoos is all about “trial and error” (backed with scientific studies of course!) where ingredients are added to balance out/ minimize the negative impacts on its users. So Asience Beauty contains both Ammonium and Sodium Laureth Sulphate because the manufacturer wanted to substitute some of the Ammonium Laureth Sulphate with Sodium Laureth Sulphate which is less harsh on the scalp.
Okay, this is the end of our post and we have just one last part left for Chapter I before we move on to something more interesting. Oh and Stay Tune for PopQuiz#3!
Monday, March 17, 2008
POP QUIZ #3: Hair will always remain in the Same Texture?
1) Yes, my hair feels the same everyday 2) No, my hair feels different after puberty 3) Shoot! Why are all the PopQuizzes so difficult? 4) i haven't been studying for PR2202 |
Sunday, March 16, 2008
Chapter I (Part 4): Review of 3 products
Welcome Back! Do try out PopQuiz#3 and as usual, the answer will be revealed in our next post. Before you get lazy, let us move on to Part 4 of our product review.
In all 3 shampoos, there were usage instructions given on the immediate packaging (the bottle) of the cosmetic products which fulfills the labeling requirements under the ASEAN Cosmetic Directory (ACD). However, not all 3 shampoos have special cautionary statements printed on their packaging. By special cautionary statements, we are talking about those listed in Annex III, VI and VII in the ACD and labeling for special precautions are needed only if there are special precautions present. (Guidelines on the Control of Cosmetic Products, 2008) So it is not inappropriate for all 3 shampoos to miss out on special cautionary statements even though we do see Asience Beauty giving simple cautionary advices in its packaging.
As seen from Table 8, certain labeling from Asience Beauty was presented in Japanese. This was found in the small sample-sized bottles while English descriptions were present in the big bottles. The same problem occurred for the Sunsilk shampoo where we found that description of the shampoo were written in Malay for the smaller 100ml bottle while an English version were available for the bigger 750ml bottle. (Refer to picture on the Left)
However, the language problem was not as serious for the SunSilk shampoo because information from a) to i) (Refer Table 8) were presented in English even though its description and effects were in Malay.
After reviewing the labeling requirements and ingredients in the 3 shampoos, our group realized that there are 4 areas which require improvements. These 4 elements will also be used when we are labeling our new product later. The four areas are:
1) Shampoo of all sizes will be labeled in English for consistency. However, certain information may also be presented in Malay or Chinese as part of our marketing strategy.
2) Scientific name for botanicals and extracts of botanicals will be used so you will not see “Kiwi” extract in our shampoo labels.
3) Cautionary Statements such as the one available for Ascience Beauty will always be present in our new product.
4) Our product will be labeled with “For sale only in Singapore” or “For Export only” so that consumers can distinguish clearly that shampoos labeled with Japanese are meant for export to Japan and not for sale in Singapore.
Alright, you have survive another of our post again. Do visit us for the answer to PopQuiz#3!
In all 3 shampoos, there were usage instructions given on the immediate packaging (the bottle) of the cosmetic products which fulfills the labeling requirements under the ASEAN Cosmetic Directory (ACD). However, not all 3 shampoos have special cautionary statements printed on their packaging. By special cautionary statements, we are talking about those listed in Annex III, VI and VII in the ACD and labeling for special precautions are needed only if there are special precautions present. (Guidelines on the Control of Cosmetic Products, 2008) So it is not inappropriate for all 3 shampoos to miss out on special cautionary statements even though we do see Asience Beauty giving simple cautionary advices in its packaging.
As seen from Table 8, certain labeling from Asience Beauty was presented in Japanese. This was found in the small sample-sized bottles while English descriptions were present in the big bottles. The same problem occurred for the Sunsilk shampoo where we found that description of the shampoo were written in Malay for the smaller 100ml bottle while an English version were available for the bigger 750ml bottle. (Refer to picture on the Left)
However, the language problem was not as serious for the SunSilk shampoo because information from a) to i) (Refer Table 8) were presented in English even though its description and effects were in Malay.
After reviewing the labeling requirements and ingredients in the 3 shampoos, our group realized that there are 4 areas which require improvements. These 4 elements will also be used when we are labeling our new product later. The four areas are:
1) Shampoo of all sizes will be labeled in English for consistency. However, certain information may also be presented in Malay or Chinese as part of our marketing strategy.
2) Scientific name for botanicals and extracts of botanicals will be used so you will not see “Kiwi” extract in our shampoo labels.
3) Cautionary Statements such as the one available for Ascience Beauty will always be present in our new product.
4) Our product will be labeled with “For sale only in Singapore” or “For Export only” so that consumers can distinguish clearly that shampoos labeled with Japanese are meant for export to Japan and not for sale in Singapore.
Alright, you have survive another of our post again. Do visit us for the answer to PopQuiz#3!
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