Chapter I (Part 4): Review of 3 products

Welcome Back! Do try out PopQuiz#3 and as usual, the answer will be revealed in our next post. Before you get lazy, let us move on to Part 4 of our product review.



In all 3 shampoos, there were usage instructions given on the immediate packaging (the bottle) of the cosmetic products which fulfills the labeling requirements under the ASEAN Cosmetic Directory (ACD). However, not all 3 shampoos have special cautionary statements printed on their packaging. By special cautionary statements, we are talking about those listed in Annex III, VI and VII in the ACD and labeling for special precautions are needed only if there are special precautions present. (Guidelines on the Control of Cosmetic Products, 2008) So it is not inappropriate for all 3 shampoos to miss out on special cautionary statements even though we do see Asience Beauty giving simple cautionary advices in its packaging.



As seen from Table 8, certain labeling from Asience Beauty was presented in Japanese. This was found in the small sample-sized bottles while English descriptions were present in the big bottles. The same problem occurred for the Sunsilk shampoo where we found that description of the shampoo were written in Malay for the smaller 100ml bottle while an English version were available for the bigger 750ml bottle. (Refer to picture on the Left)


However, the language problem was not as serious for the SunSilk shampoo because information from a) to i) (Refer Table 8) were presented in English even though its description and effects were in Malay.

After reviewing the labeling requirements and ingredients in the 3 shampoos, our group realized that there are 4 areas which require improvements. These 4 elements will also be used when we are labeling our new product later. The four areas are:

1) Shampoo of all sizes will be labeled in English for consistency. However, certain information may also be presented in Malay or Chinese as part of our marketing strategy.

2) Scientific name for botanicals and extracts of botanicals will be used so you will not see “Kiwi” extract in our shampoo labels.

3) Cautionary Statements such as the one available for Ascience Beauty will always be present in our new product.

4) Our product will be labeled with “For sale only in Singapore” or “For Export only” so that consumers can distinguish clearly that shampoos labeled with Japanese are meant for export to Japan and not for sale in Singapore.

Alright, you have survive another of our post again. Do visit us for the answer to PopQuiz#3!